Expect real and measurable results from your marketing
Marketing is more science than art. It’s logical, considered and decisions should be driven by data and insight. Does this feel like marketing in your business?Marketing is regularly an enigma, a challenge or even a problem child in many SME businesses I speak with.
Business leaders are constantly searching for answers to what are straight-forward questions, that remain unanswered by their team or supplier partners.
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What does marketing deliver?
- What do I get in return for the budget I spend?
- Is the advice we receive correct and are we doing the right things?
- Are our suppliers doing a good job? In fact, what does a good job look like?
Is the Marketing function operating as it should?
- Are my marketing team experienced enough to see the wider picture and have business-related discussions?
- Are Sales and Marketing operating as a team to deliver our revenue aspirations?
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Poor marketing will leave money on the table.
No-one wants that in their business
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My promise to you
- As your marketing director I’ll sit on your side of the table – I’m not a marketing agency or just a supplier. I have no team to keep busy.
- I’ll pick up the marketing baton so you can concentrate on your business
- My commercial expertise will make sure we align marketing with the strategic ambitions of your business
- I’ll build a framework to measure and show the value of marketing to your business
How I play the game
Creating a stronger, more profitable and more valuable business comes from structure and marketing rigor. Benefits come from all kinds of areas such as:
- Analysing customer, purchase and product data to identify the best opportunities for growth.
- Documenting a clear and accessible Mission, Vision and Values which sets the direction of travel and is the catalyst of a productive culture and a high performing business team.
- Definition of a solid competitive positioning and a clear promise that translates in to messages that hit home with your customer.
- Development of new products and services that increase revenue and profitability.
- Speaking fluent Sales and Marketing to get them working co-operatively and productively towards the delivery of the revenue target.
- Assessment and review of key supplier partners, their skills, recommendations and results so far to get the best returns possible.
- Development of a skilled and appropriate, in-house marketing capability to deliver what the business needs.
- Implementation of key systems such as a CRM database, to streamline and automate marketing and business processes, improve transparency and maximise every opportunity.
- Formulation of KPIs and tracking to demonstrate what marketing delivers.
Experience to lean on
Solid marketing principles combined with big brand and agency thinking is the foundation of my expertise.
I’ve created winning campaigns for so many household names.
Ambitious marketing and creative thinking isn’t just for the big brands though. SME businesses have exciting stories to tell, and I’ve worked with more than 60 of those since starting out on my own.
From textiles, tarmacking and travel to CCTV, construction and tech consulting … the list of sectors is long and wide ranging.
Here are some of the highlights.
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